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Paris. Milan. New York.
Paris. Milan. New York.
Our new digital & PR campaign for Zadig & Voltaire's new This is Her / This is Him Undressed activates the full 360° touchpoints of the brand’s influence ecosystem.
We flew Zadig's influencers to Paris at the hotel Les Bains to film a sensual, poetic celebration of their authentic selves, flaws and all.
In parallel, we also produced a special Snapchat filter and an Undressed Unboxing kit to complement the influencer experience and boost organic engagement.
Starring an international cast : Céline Bethman, Fleur Raffan, Andrea Faccio, Katia Gutierrez-Colomer and Daniel Illescas, Federica Lai & Samuel Balestrini.
Films directed by Marc Thirouin.