The Fondamentale team is proud to announce their latest partnership with Parisian fashion and fragrance house PACO RABANNE. The winning pitch in a competition organized by Rabanne’s digital and PR team, Fondamentale’s work encompasses multiple touchpoints including a complete digital content toolkit, an exclusive made-in-Italy seeding kit for VIP influencers, a detailed social strategy and editorial calendar, as well as the production of a special influencers’ event in Paris, at the heart of Rabanne’s Avenue Montaigne headquarters.
Hollywood star Elle Fanning stars in the digital campaign produced by Fondamentale’s in-house studio. Shot over the course of 3 months, it includes high-gloss visuals and films produced with the creative duo LEBONBOURGEOIS (Ariane Lebon, Blanche Bourgeois represented by EyeMadé), photographer Charles Nègre (represented by Lambert-Lambert), and film director Fred Stauffer.
