Fondamentale teams up with Boogie Nights and talented director Amber Grace Johnson, introducing its first campaign for Dior Homme. The Scent of My Man.
Shot in New York, the shorts come as a tribute to the new Dior Homme fragrance, experienced through the eyes and voices of three women. The memory of their man’s perfume comes alive in sights, sounds and scents of the city.
Each film retraces some of the most evocative moments of their love: a lost memory, a first encounter, an adventurous night out. The three women share with us a delicate declaration of their emotions, summoned by the scent of their man.
Emanating from these pieces of mind is a powerful sensuality and a sense of emotional truth, certainly thanks to the cast, made of real life couples of young New Yorkers.
This ode to love and lust is a unique audio-visual caress, a sensorial affirmation of the beauty and lightness of love.
Creative Agency : Fondamentale.
Production Company: Boogie Nights
Director: Amber Grace Johnson
Director of photography: Didier Daubeach
Production services: Second Nature
Post-production: Chris Sachs / Steven Ada
Edit: Gianluigi Carella, Julie Blasenhauer, Steven Ada
