Paris. Milan. New York.

Paris. Milan. New York.

Lacoste Magic Match.

Every challenge deserves a reward. The iconic Lacoste crocodile is ready for a magical match, set on the most festive tennis court the world has ever seen.

A full 360° holiday campaign imagined and executed by Fondamentale, including the main film, key visuals, and digital stories and assets for online and retail impact.

Client: Lacoste Parfums
Creative Agency: Fondamentale.
Directors: Filippo Fornasini & Jeff Boyd
Art Director: Caroline Pusset
Storyboard: Cyril Terpent
Production: Boogie Nights
Post-Production: Haymaker FX
Music & Sound Design: Sacha Rudy

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Lacoste - "Magic Match" - Holidays 2020 Campaign

Lacoste - "Magic Match" - Holidays 2020 - Exclusive Digital Video Pure

Lacoste - "Magic Match" - Holidays 2020 - Exclusive Digital Video Pour Femme

Lacoste - "Magic Match" - Holidays 2020 - Exclusive Digital Video Match Point

Lacoste - "Magic Match" - Holidays 2020 - Exclusive Digital Video Sparkling

lacoste_xmas20_cpgiftsets_deliverable_sparkling_1920x1080.jpg

LACOSTE_XMAS_30sec_Square_PRORES4444.mov_000025.120.jpg

LACOSTE_XMAS_30sec_Square_PRORES4444.mov_000005.369.jpg

LACOSTE_XMAS_30sec_Square_PRORES4444.mov_000000.380.jpg

LACOSTE_XMAS_30sec_Square_PRORES4444.mov_000015.344.jpg

lacoste_xmas20_cpbottles_deliverable_mtchpnt_1920x1080.jpg

All Tissot Seastar Wilson WNBA The Thrill of Phantom. Starring Charlie Heaton. Will You Fall For Nina? Zadig & Voltaire. This is Undressed. Lacoste Magic Match. Dior Scent of My Man. Givenchy L'Interdit Millesime. Claim Your Fame. Starring Elle Fanning. YSL Libre Capsules. With Love, Louboutin. Goutal Paris. Always On. Givenchy Le Rouge Interdit.

Tissot Seastar Wilson WNBA The Thrill of Phantom. Starring Charlie Heaton. Will You Fall For Nina? Zadig & Voltaire. This is Undressed. Lacoste Magic Match. Dior Scent of My Man. Givenchy L'Interdit Millesime. Claim Your Fame. Starring Elle Fanning. YSL Libre Capsules. With Love, Louboutin. Goutal Paris. Always On. Givenchy Le Rouge Interdit.

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